In my previous post about “Pelvic Floor Exercises & Incontinence” I made mention of adult diapers.
Who knew there was a whole world of adult diapers out there.
Users fall into one of the following categories:
- Medical: eg. incontinence, mobility-impaired, dementia, severe diarrhoea;
- Astronauts: they don’t wear nappies, but instead “Maximum Absorbancy Garments” (essentially nappies), one of the less glamorous features of the role, and one they don’t mention in Apollo 13 when Tom Hanks is changing the orbit of the space shuttle with the cunning use of a device fashioned out of an old chewing gum wrapper and discarded toenail clippings;
- Fetishism and infantilism.
Following are some of the more awesome adult diaper marketing campaigns: